Archive for February, 2009

The average American sends 357 text messages per month, but only makes 204 phone calls, according to a recent survey by Nielsen.

AGE — CALLS — TEXTS

If you live in El Paso, Texas, you are part of the city that has the largest percentage of its residents considered to be avid text message users.

Grand Rapids, Michigan has the lowest percentage of text message use in the USA.

Fifty-seven percent of El Paso residents use text messaging compared to the national average of 48%, according to a study from Scarborough Research.  The lowest use of text messaging–Grand Rapids, Michigan, which has recently been named the Bingo Capital of the United States.

The study did not determine why El Paso fared so well, but the demographics of the city clearly were a factor.  Heavy text message use is found in young adults age 18-24, in Hispanics, and in African-Americans.  El Paso has a high percentage of its residents in these market segments.

How did your city fare in the text message by city study?

Text Message Use by City in the United States

    El Paso, TX                    57%
    Salt Lake City, UT             55
    Dallas/Fort Worth, TX          55
    Memphis, TN                    55
    Cincinnati, OH                 54
    Washington, D.C.               54
    Chattanooga, TN                53
    Atlanta, GA                    53
    Oklahoma City, OK              52
    Las Vegas, NV                  52
    Colorado Springs/Pueblo, CO    52
    Los Angeles, CA                51
    Chicago, IL                    51
    Sacramento/Stockton/, CA       51
    Richmond/Petersburg, VA        51
    Kansas City, MO                51
    Phoenix, AZ                    50
    San Diego, CA                  50
    Houston, TX                    50
    Philadelphia, PA               50
    Albuquerque/Santa Fe, NM       50
    New York, NY                   50
    Honolulu, HI                   50
    San Antonio, TX                50
    Tucson, AZ                     49
    Miami/Ft. Lauderdale, FL       49
    Austin, TX                     49
    Tulsa, OK                      49
    Norfolk/Newport News, VA       49
    Denver, CO                     48
    Providence/New Bedford, RI     48
    Fresno/Visalia, CA             48
    Columbus, OH                   48
    Birmingham, AL                 48
    Hartford/New Haven, CT         48
    San Fran./Oak./San Jose, CA    48
    Bakersfield, CA                48
    New Orleans, LA                47
    Syracuse, NY                   47
    Cleveland/Akron, OH            47
    Spokane, WA                    47
    Pittsburgh, PA                 47
    Harlingen/Brownsville/         47
    McAllen, TX                    47
    Buffalo, NY                    47
    Seattle/Tacoma, WA             46
    Nashville, TN                  46
    Rochester, NY                  46
    Charlotte, NC                  46
    Greenville/Asheville/          45
    Anderson, SC                   45
    Portland, OR                   45
    Baltimore, MD                  45
    Knoxville, TN                  45
    Detroit, MI                    45
    Harrisburg/Lancaster/Lebanon/  44
    York, PA                       44
    Albany/Schenectady/Troy, NY    44
    Roanoke/Lynchburg, VA          44
    Boston, MA                     44
    Orlando/D. Beach/Melbourne, FL 44
    Raleigh/Durham, NC             44
    Indianapolis, IN               44
    Dayton, OH                     43
    Wilkes-Barre/Scranton, PA      43
    Jacksonville, FL               43
    Des Moines/Ames, OA            43
    Little Rock/Pine Bluff, AR     43
    Mobile/Pensacola, FL           43
    Tampa/St. Petersburg, FL       41
    St. Louis, MO                  41
    Greensboro/High Point/         41
    Winston-Salem, NC              41
    Minneapolis/St. Paul, MN       41
    Wichita/Hutchinson, KS         41
    Toledo, OH                     41
    Louisville, KY                 40
    West Palm Beach, FL            40
    Lexington, KY                  39
    Milwaukee, WI                  38
    Flint/Saginaw/Bay City, MI     38
    Green Bay/Appleton, WI         37
    Fort Myers/Naples, FL          36
    Charleston/Huntington, WV      36
    Grand Rapids/Kalamazoo/Battle
     Creek, MI                     35

Many companies are currently offering do-it-yourself mobile marketing
solutions for El Paso.

According to a study by Neilsen, teenagers in the United States, aged 13-17, send an average of 1742 text messages per month.