Archive for February, 2011

Radio Ink explains how radio stations can earn more revenue with text message marketing.

Radio stations can earn more money with text message marketing.  This is the premise of the new article by Bob Bentz that is in RadioInk Magazine.

Check out Bob’s article at Radio Ink.

And start earning more revenue for your radio station today with radio mobile marketing by following Bob’s helpful hints.

Cum Laude: Mobile Marketing Honors

If you are looking for more proof that mobile marketing is hot, look no further.

According to a study by the Association of National Advertisers, 88% of client-side marketers say they’ll utilize mobile marketing in 2011.  Moreover, three-quarters of those surveyed said they’ll increase their spending on mobile in the next year.  The average increase in spend will be a healthy 59%!

As of October, 2010, 62% of those surveyed had done mobile marketing while another 26% planned to do mobile marketing for the first time in 2011.