Archive for February, 2012
Every advertisement or promotion of your interactive text message marketing program must include the following.
Message and data rates may apply
The carriers are beginning to crack down on advertising that does not include this message with the promotions. It is critical that this message be included on all advertisements promoting your keyword and short code.
It is a big election year and many political candidates will be using our voice broadcast, or “robocalls,” to reach voters. The question came up as to how the Telephone Consumer Protection Act of 1991 fits in with political candidates. You probably know that political candidates are given more leeway when it comes to outbound telemarketing without a bonafied opt-in.
Under the Telephone Consumer Protection Act of 1991, politicians and campaign volunteers may call voters on their landline or wireless phones. But when a campaign uses an auto dialer to leave a “robocall” (precorded message), calls to wireless phones are prohibited. In short, it is:
- legal for a campaign to call voters on their landline phones using an auto dialer to leave a robocall without the “prior express consent of the called party.”
- illegal for a campaign to contact voters using to use auto dialers and robocalls to their cellphones without prior express consent.
The same rules apply to text messages. It is:
- legal for campaign workers to send texts to voters’ cellphones. For this service, political candidates can use text message marketing services such as 84444.com.
Please do not consider this legal advice. You should consult your own attorneys to get your own legal opinion.
A study by the National Restaurant Association shows that 1 in 5 restaurant goers want to receive daily text messages from their favorite restaurants.
No matter how bad the economy may appear to be, Americans are eating out more often. According to the National Restaurant Association, sales at restaurants are projected to grow by 3.5% in 2012 to reach a record $632 billion.
And, restaurants create jobs–lots of them. Overall employment in the restaurant industry will reach 12.9 million this year, accounting for 10% of the total US workforce, according to the National Restaurant Association.
Technology is part of the trend. Nearly 40% of restaurant customers said that they would like to order on tablets. The same percentage indicated a desire to use smartphone apps to look at menus and order delivery from an app.
Text message marketing is also gaining momentum with restaurants. While 30% would like to receive an email with daily specials, 20% now say that they would prefer to receive daily specials via text message marketing.
Here is the direct quote from the National Restaurant Association:
What’s more is that in today’s über-connected society, email and text messaging are proving to be an effective way for restaurant operators to reach their consumers. Roughly 3 in 10 of adults said they would like to receive an email with daily specials, while about 1 in 5 prefer text messages with similar information. If a restaurant’s specials were available on Facebook or Twitter, nearly one-third of consumers say they’d be likely to sign up, indicating that social media continues to be a powerful marketing tool.
Fantasy football blog site Fantasy Football Sideline used 84444.com to conduct its vote for Football’s Hottest Wives. Over 26,000 votes were cast for Football’s Hottest Wives in the annual competition sponsored by Fantasy Football Sideline and Fantasy Baseball Dugout. Matt Schaub’s wife Laurie repeated as the champion by overtaking an early lead by Julie Dorenbos, wife of Eagles Pro Bowl long-snapper Jon Dorenbos.
Buoyed by promotion from Philadelphia rock station WMMR and her appearance on the Spadora on Sports radio show, the beautiful Julie Dorenbos, wife of Eagles long-snapper Jon Dorenbos, was the very deserving and early leader in the competition. But, as the competition moved into the second half of the season, Schaub began making her move and ultimately became the repeat winner in the second year competition.
Third place was awarded to supermodel Gisele Bundchen, wife of Patriots’ quarterback Tom Brady. Gisele was clearly the most famous of the finalists, but football fans tended to lean toward the less well-known candidates Schaub and Dorenbos.
Laurie Flynn Schaub is an ex-cheerleader from Auburn University. She parlayed that experience with the Tigers to become a cheerleader for the Atlanta Falcons. While in Atlanta, she met Matt who was then the back-up QB and holder for the placekicker. The couple married in February 2008.
Football’s Hottest Wives, patterned after the highly successful Baseball’s Hottest Wives that is now entering its fifth year, began early in 2011 when several nominees were named by the fantasy football website. Based on visits by readers, the final 17 finalists were selected by the publishers of the website. Voting began early in the NFL season and continued through Super Bowl Sunday. Fans were permitted to vote once per hour. Voting was provided through the website and through text message voting provided by mobile marketing site 84444.com.
Here are the final statistics for Football’s Hottest Wives 2011-12.
- Laurie Schaub (Matt) – 24.8%
- Julie Dorenbos (Jon) – 20.4%
- Gisele Bundchen (Tom Brady) – 7.8%
- Kristin Cavallari (Jay Cutler) – 4.6%
- Sasha Dindayal (Antonio Gates) – 4.5%
- Alicia Jammer (Quentin) – 4.1%
- Candice Crawford (Tony Romo) – 3.6%
- Evelyn Lozada (Chad Ochocinco) – 3.5%
- Heather Mitts (A.J. Feeley) – 3.5%
- Katina Taylor (Jason) – 3.3%
- Amanda Brown (Peyton Hillis) – 3.3%
- Carrie Prejean (Kyle Boller) – 3.2%
- Christy Oglevee (Chris Cooley) – 2.9%
- Brittany Koehl (Stephen McGee) – 2.6%
- Sanya Richards (Aaron Moss) – 2.5%
- Kim Zolciak (Kroy Bierman) – 2.1%
- Betina Driver (Donald) – 2.0%
- Others – 1.4%
We comb the write-in vote in the hopes of finding a hot wife that we may have missed in the competition. The leading write-in candidate was Susie Celek, boxer and wife of Eagles’ tight end Brent Celek and also the business partner and good friend of Julie Dorenbos. Susie is also a regular on WMMR radio in Philadelphia. Nicole Jennings, wife of Packers’ wide receiver Greg Jennings, was also listed on numerous write-in ballots.
Kendra Wilkinson, wife of Hank Baskett was also named on several ballots, but Kendra was not eligible this year due to Baskett not being on a regular NFL roster. Lingerie Football League stars Amber Seyer and Jenny Kaus also received votes, but that’s for another contest that
Not everybody was a winner at Super Bowl 46, but AT&T Mobile certainly was. In a post from John Donovan, senior executive vice president, he reported what happened at Lucas Oil Stadium, in addition to the Giants 21-17 victory.
AT&T customers attending the Super Bowl made a lot of phone calls — 75, 204 to be exact. But, the number of calls was a small fraction of the total text messages that were sent and received by the fans at Lucas Oil Stadium. Super Bowl fans attending the event sent and received 722,296 text messages during the game. And, that’s in addition to all of the mobile marketing events at the Super Bowl.
No doubt, a lot of fans at the stadium wanted to share this event with as many friends and family as possible. The numbers tell the story of just how integral sending and receiving a text message has become in our lives. And, the importance of mobile in general.
Total customer usage of data was equally impressive: 215 GB were used–the highest data usage ever seen from a single sporting event. Fants were posting lots of video and sending pictures to those of us watching in our family rooms instead of in Indianapolis.
AT&T’s efforts to enhance the user experience in Indianapolis were impressive. It launched a Wi-Fi Hot Zone with 15 access points and added capacity to 200 cell sites throughout the Indy market. It also deployed 9 COWs (Cells on Wheels) around the stadium.
At 84444.com, and Advanced Telecom Services, we hate SPAM text messages as much as you do. A business or organization that sends SPAM text messages is not only violating the law, but also making text message marketing in general much less effective.
Therefore, as a public service to our readers, we are providing an easy online method for contacting the FCC about unwanted text message SPAM. Please click here to report text message SPAM to the proper authorities in the United States.
You will be doing all of us a favor.