Archive for April, 2012

Not sure that I would have used outdoor highway advertising for this type of advertisement.  But, I do buy the Don’t Text and Drive philosophy.

If a recent study by the e-tailing group is any indication, there should be substantial growth in the area of text message marketing in 2012.  While only 7% currently use text message marketing, 29% plan to implement it in the next twelve months.

 

When it comes to coupons, more and more Americans are gravitating to a preference for digital coupons.  Print’s long-time stranglehold on couponing is waning as now 33% of consumers prefer print distribution as opposed to 27% that prefer digital distribution; 40% have no preference or prefer both equally.

With mobile access to the internet continuing to increase, mobile coupons simply make more and more sense to users.

 

 

84444’s do-it-yourself mobile marketing solution makes it simple to set up text message marketing campaigns through our shared short code, 84444. Anybody can now create mobile coupons, mobile advertising, and text message sweepstakesfrom the convenience of his or her personal computer. All it takes to set up mobile marketing campaigns through short codes is just a few clicks of the mouse!

Mobile Marketing Reaches Customers When They are Most Likely to Buy! When our short code, 84444, receives an incoming keyword, a response text message is immediately returned. Most importantly, the consumer’s cell phone number is stored for future database marketing efforts. If anyone has an opt-in from the consumer, he or she can choose to send future text message marketing messages to the prospective customer. Shared Short Codes Save Money

Mobile marketing via short codes has never been more affordable than with 84444.com.

Text message marketing is gaining momentum with restaurants. A study by the National Restaurant Association shows that 1 in 5 restaurant goers want to receive daily text messages from their favorite restaurants. No matter how bad the economy may appear to be, Americans are eating out more often.  According to the National Restaurant Association, sales at restaurants are projected to grow by 3.5% in 2012 to reach a record $632 billion and restaurants also create lots of jobs.  When it comes to deciding on a new restaurant, more and more people are turning to the internet and the cell phone.

According to a study by Juniper Research, it was found that the redemption rate for mobile coupons will grow to 8% globally by 2016. Mobile coupons will become an important part of a retail store’s ability to compete with the cheaper costs of online retailers. Total mobile coupon redemption values for 2016 will be $43 billion globally.

According to a study by AT&T, 34% of business owners are showing interest in using text message marketing in 2012.  Creating mobile apps is of interest to the largest amount of business owners at 43%. Of all mobile marketing tactics, text message marketing is clearly the most utilized of them.

Anybody can get started with mobile marketing platform of 84444.com for as little as $45 per month. You can Sign up for a FREE TRIAL ACCOUNT today and you’ll see just how effective and easy it is to use 84444.com. You’ll be a pro in less than 10 minutes!

We do a lot of things on your mobile phones other than talk.  But, of all of the things that we do on our mobile phones, the thing we do most is send text messages.

 

(Source – ComScore)

Baseball season has opened this week and nowhere are we prouder than here where our newest app for Comcast SportsNet has arrived at the Apple iTunes store.

Our company has produced the app for Comcast SportsNet in five major markets including the San Francisco Bay Area, New England including Boston, Chicago, Washington DC, and our hometown of Philadelphia.

Features of the Comcast SportsNet app include:  Breaking news on your favorite local teams; Video; The latest news and analysis from the CSN team Insiders; Scores, schedules, stats, standings, transactions, injury reports and depth charts; Add upcoming games directly to your device calendar; Customize the “Social” page with the CSN Twitter and Facebook feeds you want to see.

You can check out the Comcast SportsNet app here.

That’s former Phillie Jayson Werth on the Comcast SportsNet Washington app below, but we prefer to remember him as the guy that USED to play in our beloved hometown.

Using these best practices for promotions can help you gain greater results from your text message marketing.

Text message marketing can be the most powerful marketing tool in your arsenal if you use it wisely and strategically.  Here are some tips on how to maximize the effectiveness of your text message marketing.

 

Send Messages at the Best Time

If you are a restaurant, send your messages just before lunch time.  That’s when workers are starting to get hungry.  Getting your text messages at 11:30 is the best time to reach your customers.  Timing is one of the best features of text message marketing over other forms of media.  You can’t control when somebody will read the newspaper and when you buy television or radio advertising, you buy a block of time that won’t necessarily correlate to the best time to reach your customer.  With text message marketing, you can personally engage that consumer at just the right time when he is most likely to buy.

 

Generate Business on Slow Days

An empty store or restaurant doesn’t do anybody any good.  Use text message marketing and mobile coupons to generate business on your slow days like Monday and Tuesday nights.

 

Always Offer Something of Value

Sending a text message just because you haven’t done so in a while makes no sense and may cause opt-outs from your consumers.  If you don’t have something of value to say to your customer base, don’t bother sending anything.

 

Send the Proper Amount of Messages

This is the million dollar question in our business.  What is the right amount of text messages to send per day, per week, or per month.  The answer to this varies based on what type of business you have.  If you are a business where your followers are passionate about, such as a sports team, send more messages.

For most retail businesses, the sweet spot in sending broadcast text messages is probably about 3 to 6 per month.  The best way to judge if you are sending too many messages is if you see an increase in the percentage of opt-outs.

 

Vary the Type of Messages

Your messages don’t all have to be mobile coupons.  Have a new product that your customers may be interested in?  Let them know via your text message broadcast.

If there is a development in your industry that doesn’t have a direct effect on your business, send it out.  Your customers will appreciate the fact that you are not always trying to sell them something.

 

Speak Casually and Friendly

You are reaching your consumer on their most personal of devices.  This is where they communicate with their friends.  Use casual and friendly language to get your promotion across.

 

Use The Experts

We work in this business every day.  All of our marketing and sales team has backgrounds in the media.  Ask us as to what is working for other customers in your business.  We want your program to be a success so you’ll make more money and keep coming back to 84444 for many years to come.