Archive for June, 2012

Text GLEE to 94444

Lately, we’ve been noticing a lot of text messages coming to our 84444.com platform that use the keyword “GLEE.”

Now, I know that the television show GLEE is tremendously popular, but why all of the text messages?

Well, we’ve apparently found the answer:  Text GLEE to 94444

“GLEEks can text GLEE to 94444 to receive weekly never-before-seen bonus material, New Directions set lists, a special message from Chris Colfer (“Kurt Hummel”) and much more for the GLEE fan on-the-go.”  Apparently, this isn’t the only show that Fox is promoting via mobile.  It is also providing a similar service for the shows HOUSE, NEW GIRL, BONES, and FRINGE.  According to the Fox Terms & Conditions, joining the mobile fan club can get you up to 15 text messages per month from the organization.

Fat Finger Texting

It’s not suprising that viewers would be texting to the wrong short code number.  After all, the screen is pretty small and it’s easy to hit the wrong number, especially when its as close as the 8 is to the 9 on the small screen.

So, for all of you GLEEks out there, be sure that you use the correct short code number, 94444.

For those of you that wish to be involved in text message marketing for your business or organization, however, you’ve come to the right place when you text RESULTS to 84444.

When it comes to mobile device users, the wealthy are more likely to own smartphones.  Moreover, the higher the education, the more likely you are to be a mobile device user.  That also should come as no surprise to most of us.

If you are trying to reach upscale audiences, you will find less, at least percentage wise, on Android as opposed to iPhone an Blackberry.

The most interesting part of this study is that mobile device owners and smartphone owners are no less likely to also be print publication (newspaper and magazine) readers than any non-print readers.

We’ve talked about it before, but mobile clearly is not getting a fair shake when it comes to advertising dollars versus time spent on media.  That means opportunity for savvy marketers that understand mobile and decide to use mobile marketing as part of its marketing mix.

It all starts with text message marketing which is the pillar that holds up the mobile marketing building.

…and other fun facts about mobile marketing and text message marketing are presented here in this infographic created by the Mobile Marketing Association (MMA).  Of course, if you got a text from one of Football’s Hottest Wives, that may cause you to be more than 6% likely to read it and answer it.

Tell your customers to see this hot car via a text message embedded link.

If you want to reach auto buyers, one of the best ways to do so is through mobile marketing and specifically text message marketing.  Text message marketing for auto dealers can enable your highly engaged auto buying prospect to arrange for one of the following:

• test drive
• features and benefits of the auto
• deals
• service
• access to the Cars2Go app

With 91% of consumers having their cell phone within reach 24/7, it’s no surprise that mobile marketing is on the rise.  In fact, according to Ask Your Target Market’s latest survey, 33% of consumers are interacting with text message marketing.

Text Message Marketing is on the Rise

Of those interested in mobile advertising, 29% said they would like to receive exclusive coupons, 18% would like information about in-store sales, 12% would like information about new products, 3% would like generally company updates, and 56% would like other information as a text message.

With 94% of all text messages being opened immediately upon receipt, text message marketing is easily the most efficient way to target consumers.