Percentage of people aware of Mobile Advertising.

(iPhone – non iPhone)
Any 59.3% – 38.2%
SMS 22.5% – 17.6%
Mobile Web 28.4% – 10.7%
Social Network 19.6% – 7.3%
MMS 17.1% – 7.1%
TV/Video 14.8% – 5.2%
Games 7.1% – 3.7%
Mobile Radio 9.3% – 3.6%

(source-Brightkite and GFK/NOP research)