Archive for the ‘Canada’ Category
For many years, Japan was seen as the country in terms of mobile advertising and mobile marketing innovation.
A recent study by eMarketer, however, shows that the USA’s ad spending on mobile nearly doubled in 2012, thus surpassing that of Japan. The United States is now #1 in the world in mobile ad spending at $2.3 billion.
Mobile advertising in Canada is now $188 million.
The Greatest Businessman of All-Time
North Pole –When you think about the greatest businessman of all-time, who comes to mind?
Ford? Rockefeller? Bill Gates? Donald Trump? Richard Branson? Mark Zuckerberg? Steve Jobs?
Give me a break.
The greatest businessman of all time is, without a doubt, Santa Claus.
8 Things That Santa Claus Does Better than Donald Trump
Think about it. Santa’s customers return year after year. He has a factory that churns out toys 24/7 with little overhead. He has loyal and long tenured employees that work for near minimum wage. Of course, there aren’t a lot of jobs in this tough global economy, so imagine how hard it is for vertically challenged elves these days.
Santa Claus has a promotions department that secures prime visibility in crowded malls and gets him grand marshal positions in parades all over the world. He also has a publicity crew that writes songs, poems, and even produces movies and television shows with him as the star. His stamina is amazing and there are no performance enhancing drugs in his body, unless you count the chocolate chip cookies!
He’s an advertising genius. Just watch TV in December and see how many commercials he’s on. I’ve seen him drinking Coca-Cola for years now and am still amazed how he can balance himself on that Norelco razor after all the junk food he eats!
And talk about customer service. It’s the best in the world! No waiting on hold to talk to his telemarketers “Ryan” from Sri Lanka. He knows what you want, often without your even telling him.
The Biggest Mistakes Santa Claus Makes
But, sometimes I think Santa Claus is slipping a bit the past few years. He hasn’t really embraced html5, social networking, apps, or cloud technology very well.