Archive for the ‘Promotional Considerations’ Category

OnNovember 2nd, at 2 p.m. EST, Bob Bentz will be leading a webinar focused on text message marketing.  Bentz, President of Advanced Telecom Services, will review the results of a study on text message marketing service 84444 as well as providing attendees with more mobile marketing tips .

 

“Your Message on The Move” introduces the 84444 service and the success it has for businesses.  For more information on this webinar, click here

 

The Kelsy Group, a division of BIA, has found that local mobile ad revenue is expected to reach more than $3.1 billion by 2013, up from $160 million in 2008. The bulk of this is mobile search, at $2.3 billion. SMS had only $100 million in 2008!

Local ad revenue may hit a low of $135.8 billion in 2010 before climbing a bit in 2011. And, local advertising in newspapers, direct mail, TV, radio, yellow pages, outdoor, magazines and online is expected to slip to $144.4 billion by 2013, down from $155 billion last year, says BIA.

Radio and TV Internet revenue will climb to $1.9 billion in 2013, from $805 million last year.

Local mobile advertising will be the next hot trend, especially in terms of local mobile search according to The Kelsey Group study. Local mobile ad revenue will hit $3.1 billion in 2013, mobile search will reach $2.3 billion, and local searches, which were 27.8% of all searches in 2008 is projected to hit 35.1% in 2013.

The report states that currently, 54 million people use the mobile web, and should reach 95 million by 2013. Local search will make up more than half of mobile advertising at 56%, though local search will only be just over 35% of all searches.

A recent poll conducted by AdweekMedia/Harris Poll found that consumers are for the most part influenced by “somewhat interesting” advertisements.

Consumers were asked to say how influential ads they had seen or heard had been when they made their most recent big purchase. 6% said the ads were ‘very influential” and another 29% said they were “somewhat influential”  Twenty nine percent said the ads were “not that influential” Twenty five percent said they were “not at all influential” with the rest saying the question didn’t apply to them or declining to choose.

The polls 18-34 year olds were the most likely to report that ads were at least somewhat influential in guiding their most recent big purchase, with 45% saying so vs. 37 % of the 35 – 44 year olds, 28% of the 45-54 year olds and 29% of 55 plus.  All this would suggest that young adults are still comparatively impressionable while elders remain more resistant.

The same group was then asked if they considered recent ads interesting. A majority said they find it either “very interesting (8%) or “somewhat interesting” (47%). Just 13% said it’s “not at all interesting”.  The polls 18 – 34 year olds were the most likely to find ads at least somewhat interesting (66 percent); while the 55 and olders were the least likely (46%).

Advertising on the internet can be confusing.  Do you advertise for click

throughs or concentrate on linking to increase search engine optimization?

The answer is both.

But, writing articles and distributing them can be time consuming and as a small business owner, the one thing none of us have enough of is time.

That’s where internet directories come in.  They are easy to submit to and you can get a lot of links quickly, but just how valuable are these links?

Most are not very valuable, but there clearly are some exceptions to the rule.  Take Best of the Web, for example.  Best of the Web carries significant link juice and will get you a fair amount of click throughs as well.

The great thing about Best of the Web is the Best of the Web discount promo codes that it offers.  Most are only good for a month, but one Best of the Web promo code that we found at Get Clickz is good for every month.

In today’s economy, we are all looking for a good deal.  A Best of the Web discount code is one of those good deals.

Use CLICKZ15 to get a 15% discount on any Best of the Web internet directory purchase.