Archive for the ‘Text Message Voting’ Category
The NBA has certainly been innovative in its use of mobile marketing. Since 2008, it has allowed fans to vote for their favorite athlete in the Slam Dunk competition via text message SMS voting and online at NBA.com.
This year, the NBA took it even further by allowing fans to vote by its mobile app or via Twitter using #SpriteSlam. Sprite sponsored the event.
During the finals, fans chose the ultimate winner between the Raptors’ Terrence Ross and the Jazz’ Jeremy Evans who was the 2012 Slam Dunk champion. Fans voted via text message by texting the name of their favorite to 38657 (DUNKS). Ross received 58% of the vote in the finals to become the 2013 Slam Dunk champion.
But, unfortunately for the NBA, its execution of the SMS voting was not exactly a slam dunk.
I voted twice during the finals (there was no limit on the amount of times you could vote). Both times that I voted, I received no reply text message. That’s bad for a variety of reasons. But, the most important reason why it’s bad is that the fan has received no acknowledgement of having voted. If you are new to using text message voting by short code, your immediate reaction is that the text message must not have been received.
But, there’s more. Had the NBA provided a reply message, it could have asked for an opt-in for future text message broadcasts from the NBA. Imagine the value of that database for the NBA to promote its televised events or even the 2014 NBA Slam Dunk competition. Moreover, what better time to get an opt-in from fans than during the exciting Slam Dunk competition.
Sure, the reply messages would have cost the NBA some money since all text messages from a short code do have a cost to them. But, that cost could have been absorbed by Sprite to provide a mobile coupon or other event.
It’s great to see a prominent television show use text message voting, but the NBA’s use of text message voting looked more like the first round of missed dunks than the riveting final round of slams.
It’s a great endorsement when a university says that your text message marketing program is good enough to be used by it. Because, after all, if you work at a university like Princeton, you must be pretty smart!
84444.com has been used by many colleges, universities, and schools for many different reasons. Here’s just a few:
- Voting — Local American Idol type competitions at the local school have used our text message voting and the students love it!
- Emergency Alerts — Problem on campus? Texting is a great way to keep students safe and out of harms way. Wilson College in Chambersburg, PA, knows it.
- Sports Information — Scores, schedules, cancellations, and news are a great way to keep family, friends, students, and alumni informed and in touch with their school. Our texting site rode along with Virginia Commonwealth to the Final Four a few years ago. Check out Tiger Text at Princeton.
- Cancellations — School cancelled or early dismissal? Let parents and students know by text message.
- Cafeteria Menus — Duke University uses us to let students know about specials on campus.
- Advertiser Promotions — Grambling University uses 84444 for advertiser sponsored commercials on the scoreboard during games.
- Book Store — At West Virginia, the student book store runs specials and contests to encourage university merchandise sales.
- Recruitment — At Pierce College in Philadelphia, advertisements on public transportation encourage prospective students to inquire about the college and the leads go directly to the admissions department. Even Huntington Learning Center has realized how this great tool can be good for business.
- Hospitals — The University of Texas uses text messaging to keep in touch with its student body.
Given our current levels of technology, it certainly seems as though the voting system of having to go to a polling place is somewhat archaic, not to mention difficult in some cases to fight the lines. It would seem to be high time that the public is able to vote by the internet, by an app, or by text message.
Unfortunately, that time is not quite here yet so we’ll have to continue to vote in much the same manner that our forefathers did.
But, there is an interesting use of text messaging and voting today. A group called NARAL has come out with a text message program that enables users to find out where their polling place is. I tried it by texting VOTE to 49609. It then asked me for my address and when I entered it, my polling place came back perfectly.
I have no idea how many people are using this interactive text message polling place finder, but you have to admit, it’s a pretty cool idea, especially in an election that is expected to be very tight.
84444.com is making no political position by this article regarding NARAL or its beliefs. It is merely pointing out an innovative use of text message marketing.
The Telephone Consumer Protection Act of 1991 (TCPA) was written to address consumer concerns about telemarketing calls. The TCPA covers sending unsolicited advertisements to fax machines (about the only thing we get here any more are just that), the use of auto dialers, and sending text messages to mobile phones.
The law is designed to protect consumers against unwanted solicitations which is why when it comes to text message marketing, you always need an opt-in from the consumer prior to sending out your text message marketing messages.
But, hold on, the same rules don’t necessarily apply to political messages. Wonderful, how politicians carved out their own exemption from this rule when it is precisely their messages that most consumers would least like to receive.
So, now that we are in the throes of an election campaign, what are the rules for telemarketing when it comes to political candidates?
In a nutshell:
- LEGAL — Calling a voter on a landline phone from an auto dialer to leave a robocall message without any prior consent of the voter.
- ILLEGAL — Calling a voter using an auto dialer to their cell phone without their prior written consent.
- LEGAL — For a campaign worker to send a text message to a voter’s cell phone.
- ILLEGAL — For a campaign to use an auto dialer to send texts to a voter’s cell phone without prior written consent.
Editor’s Note — 84444.com is not considered an auto-dialer.
Fantasy football blog site Fantasy Football Sideline used 84444.com to conduct its vote for Football’s Hottest Wives. Over 26,000 votes were cast for Football’s Hottest Wives in the annual competition sponsored by Fantasy Football Sideline and Fantasy Baseball Dugout. Matt Schaub’s wife Laurie repeated as the champion by overtaking an early lead by Julie Dorenbos, wife of Eagles Pro Bowl long-snapper Jon Dorenbos.
Buoyed by promotion from Philadelphia rock station WMMR and her appearance on the Spadora on Sports radio show, the beautiful Julie Dorenbos, wife of Eagles long-snapper Jon Dorenbos, was the very deserving and early leader in the competition. But, as the competition moved into the second half of the season, Schaub began making her move and ultimately became the repeat winner in the second year competition.
Third place was awarded to supermodel Gisele Bundchen, wife of Patriots’ quarterback Tom Brady. Gisele was clearly the most famous of the finalists, but football fans tended to lean toward the less well-known candidates Schaub and Dorenbos.
Laurie Flynn Schaub is an ex-cheerleader from Auburn University. She parlayed that experience with the Tigers to become a cheerleader for the Atlanta Falcons. While in Atlanta, she met Matt who was then the back-up QB and holder for the placekicker. The couple married in February 2008.
Football’s Hottest Wives, patterned after the highly successful Baseball’s Hottest Wives that is now entering its fifth year, began early in 2011 when several nominees were named by the fantasy football website. Based on visits by readers, the final 17 finalists were selected by the publishers of the website. Voting began early in the NFL season and continued through Super Bowl Sunday. Fans were permitted to vote once per hour. Voting was provided through the website and through text message voting provided by mobile marketing site 84444.com.
Here are the final statistics for Football’s Hottest Wives 2011-12.
- Laurie Schaub (Matt) – 24.8%
- Julie Dorenbos (Jon) – 20.4%
- Gisele Bundchen (Tom Brady) – 7.8%
- Kristin Cavallari (Jay Cutler) – 4.6%
- Sasha Dindayal (Antonio Gates) – 4.5%
- Alicia Jammer (Quentin) – 4.1%
- Candice Crawford (Tony Romo) – 3.6%
- Evelyn Lozada (Chad Ochocinco) – 3.5%
- Heather Mitts (A.J. Feeley) – 3.5%
- Katina Taylor (Jason) – 3.3%
- Amanda Brown (Peyton Hillis) – 3.3%
- Carrie Prejean (Kyle Boller) – 3.2%
- Christy Oglevee (Chris Cooley) – 2.9%
- Brittany Koehl (Stephen McGee) – 2.6%
- Sanya Richards (Aaron Moss) – 2.5%
- Kim Zolciak (Kroy Bierman) – 2.1%
- Betina Driver (Donald) – 2.0%
- Others – 1.4%
We comb the write-in vote in the hopes of finding a hot wife that we may have missed in the competition. The leading write-in candidate was Susie Celek, boxer and wife of Eagles’ tight end Brent Celek and also the business partner and good friend of Julie Dorenbos. Susie is also a regular on WMMR radio in Philadelphia. Nicole Jennings, wife of Packers’ wide receiver Greg Jennings, was also listed on numerous write-in ballots.
Kendra Wilkinson, wife of Hank Baskett was also named on several ballots, but Kendra was not eligible this year due to Baskett not being on a regular NFL roster. Lingerie Football League stars Amber Seyer and Jenny Kaus also received votes, but that’s for another contest that
For the second consecutive year, 84444.com has been chosen by internet marketing company Olympic Internet to help choose its “Football’s Hottest Wives” for 2011. Voting for the popular Football’s Hottest Wives is done via text message voting using shared short code 84444.com.
Laurie Schaub, wife of Matt Schaub, returns in 2011 to defend her crown as “Football’s Hottest Wife” 2011. For five seasons, our brother publication Fantasy Baseball Dugout has provided us with Baseball’s Hottest Wives.
Football fans can vote for their hottest wives via internet vote or through text message voting provided by our friends at 84444.com.
Hot NFL Wives – 2011
Now, the moment that you’ve all been waiting for. The final nominations are in and we have our Sweet 16 for Football’s Hottest Wives 2011.
Laurie Schaub — Text HOTTEST 1 TO 84444
Alicia Jammer — Text HOTTEST 2 to 84444
See the complete list of the Sweet 16 finalists after the jump.