Archive for the ‘Wireless Statistics’ Category

There were 121 million smartphone and 94 million tablet users in the US in 2012.  That represents a 31% and 180% increase, respectively, compared with 2011. (eMarketer)

But search behavior between smartphones and tablets is really quite different. More searching happens on the tablet and it is largely located in the home. Searching on the smartphone is less common, but more likely to happen outside the home and result in a conversion taking place.

It simply makes sense.  The mobile smartphone buyer is closer to the buying process as many studies have shown.  That’s why text message marketing makes so much sense.

91% of smartphone users send and receive text messages.

This may come as an affront to Android users, but it’s a fact.  If you own an iPhone, you are likely wealthier than if you own an Android phone.  It’s the same with Blackberry users who tend to be older and wealthier.  This is according to a study by Reynolds Journalism Institute.

The male-female statistics concerned me a bit on this study.  After all, where are all of the female smartphone owners?  RJI says that: “men make up over 60% of smartphone users, and are almost twice as likely as women to own a large media tablet.”

One other thing that stands out is the large amount of smartphone ownership among young adults 18-34.  “Almost 93% of 18-34 year olds who are mobile media device users own a smartphone,” according to the study.  I guess it’s really uncool to have a feature phone if you are a young adult.

If you are debating whether you need a mobile website or not, just check out these facts and you should be assured that it’s time to get one.

One added benefit of having a mobile website is that you will rank higher in Google if you have one.  If consumers have a good user experience when visiting, you’ll get more return visits and less bounces.  All this leads to higher rankings for your mobile site…and more business for you.

Image from Google 2012 study demonstrating mobile searcher preferences

We’ve spoken before about the decline of the use of the landline phone in America and how more and more households are switching their attention to being cell phone only.  In fact, the number of cell phone only households that have cut the use of their landline phone is now well over a quarter of Americans and growing by about 3% per quarter.

So, as a bit of nostalgia, we thought we’d show you the really cool phones from 1979 that AT&T was offering.  These cool landline telephones were from the era when AT&T was essentially a monopoly and it still rented phones to nearly every household in America.

“Wow! Look at this mobile coupon we got Mom!”

Perhaps, its because they are young adults, or perhaps they are just seeking any kind of adult interaction, but young parents are most interested in receiving your text message promotions and alerts.

Of parents with children age 6 and under, a whopping 50% said that they would like to receive text message alerts about coffee and beverage promotions.  Perhaps, they’ve been up all night and need the caffeine.  But, it’s significantly greater than those parents with children ages 6 – 12; only 34% of parents with older kids want to receive the text alerts.

When it comes to beauty and fashion, 38% of those with kids under 6, wanted the text messages, while only 34% of those with kids 6-12 wanted them.  Travel services skewed 35% to 26%.  Bars and nightclub texts were 31% versus 20%.  Health offers were 24% to 20%.

(Source — Harris Interactive)

2,262 adults age 18+ were surved for this study.

When it comes to mobile device users, the wealthy are more likely to own smartphones.  Moreover, the higher the education, the more likely you are to be a mobile device user.  That also should come as no surprise to most of us.

If you are trying to reach upscale audiences, you will find less, at least percentage wise, on Android as opposed to iPhone an Blackberry.

The most interesting part of this study is that mobile device owners and smartphone owners are no less likely to also be print publication (newspaper and magazine) readers than any non-print readers.

…and other fun facts about mobile marketing and text message marketing are presented here in this infographic created by the Mobile Marketing Association (MMA).  Of course, if you got a text from one of Football’s Hottest Wives, that may cause you to be more than 6% likely to read it and answer it.

US Wireless subscriber connections have now reached 104.7%.  That’s more than 1 per person, thus exceeding the USA population, according to research released by CTIA.  There are now a total of 331.6 million mobile phones in the USA.

CTIA study shows a 12% increase in text messaging last year.

Total use of text messaging increased by 12% over the previous year.

Other highlights of the report are:

•  Wireless network data traffic more than doubled in the past year going from 866.7 billion megabytes (+ 123% over the previous year).
• Active smartphones and wireless-enabled PDAs: 111.5 million (+43%).
• Wireless-enabled tablets, laptops and modems: 20.2 million; Dec. 2010: 13.6 million (+49%).
• Minutes of Use (MOU): 2.296 trillion  (+2%)
• SMS sent and received: 2.304 trillion 2010: 2.052 trillion (+12%).
• MMS sent and received: 52.8 billion.  Surprisingly down from 56 billion the year before.
• Average local monthly wireless bill (includes voice and data service): $47.00 which is down 21 cents from last year.

When it comes to smartphones, minorities are more likely to own advanced telephones than Whites.

• 2/3 of Asians owns smartphones
• 57% of Hispanics own smartphones
• 54% of Blacks owns smartphones
• 45% of Whites own smartphones

69.4% of Canadians use text message marketing, according to a study by ComScore.  Canadians use text messaging slightly less than those in the States and considerably less than those in the European Union 5 countries.

Advanced Telecom Services is now operating its text message marketing solution in Canada under 84444.ca.