84444 Blog

Dads with Smartphones Are Most Likely to Respond to Mobile Coupons

Bob Bentz — Wed, 19 Jun 2013 19:45:18 +0000

A Placecast survey conducted by Harris Interactive showed that fathers who own smartphones are most likely to respond to mobile coupons. The report showed that 58% of fathers with smartphones have claimed to act on a mobile coupon compared to 46% of mothers who own smartphones and 31% of smartphone owners without children.

Webinar: “Pizza Pies for Mobile Eyes”

Bob Bentz — Mon, 10 Jun 2013 18:35:28 +0000

In one of ATS Mobile’s latest webinars, “Pizza Pies for Mobile Eyes,” Brad Bierman discusses how mobile marketing can play an integral role in increasing sales for pizza businesses. Specifically, Bierman focuses on mobile websites, text message marketing, apps, custom QR Codes, mobile ad buys, and mobile SEO to maximize the mobile presence of your pizza restaurant.

For more information on how to incorporate mobile into your marketing strategy, visit ATS Mobile.

iPhone Users Prefer Texting, Android Users Prefer Talking

Bob Bentz — Wed, 29 May 2013 16:59:04 +0000

If you are an iPhone user, you likely spend more time on your mobile phone than your friend who is an Android user.

Text Message Use by Smartphone Owners

Bob Bentz — Thu, 16 May 2013 13:48:01 +0000

There were 121 million smartphone and 94 million tablet users in the US in 2012. That represents a 31% and 180% increase, respectively, compared with 2011. (eMarketer)

But search behavior between smartphones and tablets is really quite different. More searching happens on the tablet and it is largely located in the home. Searching on the smartphone is less common, but more likely to happen outside the home and result in a conversion taking place.

It simply makes sense. The mobile smartphone buyer is closer to the buying process as many studies have shown. That’s why text message marketing makes so much sense.

91% of smartphone users send and receive text messages.

Webinar: Text Message Marketing “Your Message on the Move

Bob Bentz — Tue, 23 Apr 2013 20:26:40 +0000

ATS Mobile provides several learning opportunities each month for advertisers and advertising agencies to learn more about mobile marketing. One of the regular presentations that is done is one called “Texting Tuesday.”

We do a variety of educational webinars each quarter concerning mobile marketing. Want to come to the next one? Visit this page and you’ll see our complete list.

If you missed today’s webinar on Texting Tuesday, we’ve put it below so that you can catch all of the action.

Restaurants: How Far in Advance of Meal Time Should I Send My Text Message?

Bob Bentz — Mon, 22 Apr 2013 17:06:18 +0000

One of the great things about text message marketing is that you can reach your customers when they are most likely to buy. That’s why Subway does all of its text messages with us at 11:30 am when its opt-in customers in the office or out on the work site are starting to get hungry for lunch.

A quick look at the statistics below show that dining for breakfast and lunch is far more impulsive than dinner. I’d say the same for items like ice cream, yogurt, and other snacks which tend to be even more of an impulse buy.

Eating out for dinner is more of an event and consumers do tend to plan such events out earlier than their lunch and breakfast plans.

While there’s no exact time that is best to send a text message for a restaurants, I’m going with 11:30 am for lunches and 4:30 pm for dinners. The greater the cost of the restaurant, the earlier I’d send it for dinners. Experiment with different times and different offers and see what works best for your restaurant.

Given the popularity of mobile and restaurants, it’s important that you make the right decision on the best time to text.

So how far in advance should you send your text message?

ATS Mobile Seeks Webmaster & Web Developer

Bob Bentz — Tue, 26 Mar 2013 22:04:39 +0000

ATS Mobile, parent company of 84444 sites, is seeking a webmaster for employment in the Philadelphia area.

ATS Mobile is now accepting applications for a webmaster and web developer to oversee its existing and new websites. Check out Craigs List for more information or Contact sales@advancedtele.com .

Text Message Marketing for Prom Season

Bob Bentz — Tue, 26 Mar 2013 19:29:22 +0000

Reaching students via text message marketing during the prom season is a great way to make extra sales in Spring. Delux Tux in Massachusetts made posters and hanged them in local high schools to promote its tuxedo rental business.

Rent more tuxedos this Prom season with text message marketing.

MOBILE MARCH MADNESS

Bob Bentz — Tue, 26 Mar 2013 15:40:54 +0000

Florida Gulf Coast University cheerleaders

How’s your bracket doing? 1 in 5 US office workers participates in a March Madness office pool. Here at 84444, we actually have a pretty cool wrinkle to the rules. During the second round, we award the point value of the seed. It encourages choosing upsets and makes for a very interesting round 2.

Yeah, nobody in our office pool had Florida Gulf Coast either.

Here’s some mobile stats, however, that we can all appreciate.

26% of fans will use their mobile phone as the primary viewing tool for March Madness.

Mobile Now Makes Up 13% of Internet Accesses

Bob Bentz — Tue, 26 Mar 2013 15:28:36 +0000

In the past three months, mobile access to internet sites has grown by 26%. Mobile accesses tripled in the past two years.

A real mobile strategy today includes more than just text message marketing. It also requires a mobile website and possibly an app or custom QR Code to engage the growing number of mobile users accessing your corporate or brand website. Nowhere is this trend more important than in the vertical of restaurants.

Mobile browsers now account for 13% of all internet accesses.