In a tough economy, coupons are becoming increasingly important in the United States. In fact, it isn’t just the struggling middle and lower class that use them. In fact, according to a study by RedPlum, 96% of those surveyed said they would still use coupons even if they won big in the lottery.
Here are some interesting statistics from the RedPlum study.
- 56% of teens use coupons. They use them most often for clothing (25%), entertainment (19%), and beauty care (18%).
- Grocery coupons are most popular with 92% of coupon users shopping with coupons at the grocery store. 45% use restaurant coupons and 38% use them for clothing purchases. 35% use coupons for beauty supplies.
- 76% indicate that newspapers are still the primary source for finding coupons. 59% find coupons in emails and 33% find coupons during internet searches.
- In 2011, 22% of Americans have downloaded a mobile coupon to a mobile device. This is a whopping 107% increase over the 2010 study.