22% Have Used Mobile Coupons
October 11th, 2011
In a tough economy, coupons are becoming increasingly important in the United States. In fact, it isn’t just the struggling middle and lower class that use them. In fact, according to a study by RedPlum, 96% of those surveyed said they would still use coupons even if they won big in the lottery.
Mobile Coupons
Here are some interesting statistics from the RedPlum study.
- 56% of teens use coupons. They use them most often for clothing (25%), entertainment (19%), and beauty care (18%).
- Grocery coupons are most popular with 92% of coupon users shopping with coupons at the grocery store. 45% use restaurant coupons and 38% use them for clothing purchases. 35% use coupons for beauty supplies.
- 76% indicate that newspapers are still the primary source for finding coupons. 59% find coupons in emails and 33% find coupons during internet searches.
- In 2011, 22% of Americans have downloaded a mobile coupon to a mobile device. This is a whopping 107% increase over the 2010 study.
The use of mobile coupons is a clear and growing trend with a doubling in their use over the past year. Having a coupon on your mobile phone simply makes good sense, because a mobile coupon is always with you when you are out and about shopping and dining.
Mobile coupons play well in all elements of mobile marketing. Mobile Coupons are the second most popular use of our 84444.com system just behind mobile sweepstakes. Coupons are also valuable enhancements that encourage consumers to access a mobile web site, scan a custom QR Code, or download an app.
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[...] According to a new study from Juniper Research, the anticipated growth for mobile coupons is HUGE! Extreme couponers will love the fact that the Juniper study shows the total redemption value of mobile coupons to exceed $43 billion globally by 2016. This is an 8 times increase from the current levels of $5.4 billion for 2011. Currently, 22% of Americans have downloaded a mobile coupon. [...]