With more and more people beginning to use their mobile phones for services that extend far beyond just voice messages and conversations, mobile phones are becoming an effective tool of mobile marketing for saving money. One of the significant ways of saving money through your phone is through the use of mobile coupons.
A mobile coupon is an electronic ticket that can be exchanged for a financial discount or refund when buying a product. A mobile coupon is primarily issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotion, especially through mobile advertising.
Mobile Coupons Benefit Everyone
Advantage to the Consumer
A print coupon can get lost in so many different places. On the other hand, since mobile coupons are stored in a device that you carry with you 24/7, it is nearly impossible that you would lose mobile coupons. Another advantage to consumers is the fact that everyone has text message functionality on their phone…compared to being on a computer where many do not have printers.
Mobile coupons also help you save time as you are able to search for discounts even when you’re waiting in lines or using public transport. Also, you can look for mobile coupons so that you can conveniently save money on every purchase. Mobile coupons can be tailored to suit your personalized and customized tastes.
Advantage to Mobile Advertising
There are a whole lot of benefits for the advertisers as well. They can promote mobile coupons anywhere! Not just in print or online. As long as the call to action is clear, the coupon can be obtained by the audience.
Mobile coupons also promote interactive marketing. Mobile advertising gives the opportunity to ask consumers if they are interested in receiving future mobile offers or coupons. Also, as advertisers use text message for marketing or sending coupons, they save a lot of money on printing.
Advantage to the Environment
With coupons sent to mobile phones, there is no paper and no garbage to pollute the environment. Also, when you’re not printing out coupons, you’re saving trees. And when you’re using a small device instead of a big computer to search for online coupons then you are also saving energy. If you are not happy with the mobile coupons, you can simply delete them.
The Future of Mobile Coupons
There are quite a few things that we can expect to happen with the future of mobile coupons. We might see a rise in the number of businesses that are marketing to their customers with mobile coupon offers. Additionally, we might see the growth of numerous mobile marketing applications designed to increase the efficiency of delivering and redeeming mobile coupons.
Finally, we will most likely see a considerable growth in the interactive capability of mobile coupons as this area of web technology develops.