When it comes to mobile device users, the wealthy are more likely to own smartphones. Moreover, the higher the education, the more likely you are to be a mobile device user. That also should come as no surprise to most of us.
If you are trying to reach upscale audiences, you will find less, at least percentage wise, on Android as opposed to iPhone an Blackberry.
The most interesting part of this study is that mobile device owners and smartphone owners are no less likely to also be print publication (newspaper and magazine) readers than any non-print readers.