With 91% of consumers having their cell phone within reach 24/7, it’s no surprise that mobile marketing is on the rise.  In fact, according to Ask Your Target Market’s latest survey, 33% of consumers are interacting with text message marketing.

Text Message Marketing is on the Rise

Of those interested in mobile advertising, 29% said they would like to receive exclusive coupons, 18% would like information about in-store sales, 12% would like information about new products, 3% would like generally company updates, and 56% would like other information as a text message.

With 94% of all text messages being opened immediately upon receipt, text message marketing is easily the most efficient way to target consumers.

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