Chief Marketer surveyed 737 of its readers about their plans for social
marketing tactics for 2010.
It was an interesting endorsement of mobile marketing, especially that of mobile coupons.
- 20% plan to use mobile coupons or downloadable web coupons.
- 13% plan to use mobile text message campaigns.
- 7% plan to use mobile short codes in offline marketing. In other words, “Text RESULTS to 84444″ on a billboard or radio advertisement.
The use of interactive text message programs and mobile short codes allows all advertisements to become interactive. It also allows for the brand or product to be able to gauge the effectiveness of the advertising through the direct response mechanism of the short code.