Advantages to using text message marketing

Why are marketers using text message marketing?

A recent survey by Mobile Marketer tells us why marketers are using text message marketing and what advantages there are to using SMS text message marketing.

• Campaigns are easy to set up and manage = 52.7%
• Inexpensive relative to apps = 47.3%
• Can be run in-house = 42.4%
• Can bridge platforms to other campaigns = 38.0%
• Offers reach targeted users = 36.4%
• Works better than other mobile campaigns for time oriented programs = 23.9%
• Offers clear ROI = 18.5%

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