Posts Tagged ‘Canada’
For many years, Japan was seen as the country in terms of mobile advertising and mobile marketing innovation.
A recent study by eMarketer, however, shows that the USA’s ad spending on mobile nearly doubled in 2012, thus surpassing that of Japan. The United States is now #1 in the world in mobile ad spending at $2.3 billion.
Mobile advertising in Canada is now $188 million.
69.4% of Canadians use text message marketing, according to a study by ComScore. Canadians use text messaging slightly less than those in the States and considerably less than those in the European Union 5 countries.
Advanced Telecom Services is now operating its text message marketing solution in Canada under 84444.ca.