Posts Tagged ‘Canada’

For many years, Japan was seen as the country in terms of mobile advertising and mobile marketing innovation.

A recent study by eMarketer, however, shows that the USA’s ad spending on mobile nearly doubled in 2012, thus surpassing that of Japan.  The United States is now #1 in the world in mobile ad spending at $2.3 billion.

Mobile advertising in Canada is now $188 million.

69.4% of Canadians use text message marketing, according to a study by ComScore.  Canadians use text messaging slightly less than those in the States and considerably less than those in the European Union 5 countries.

Advanced Telecom Services is now operating its text message marketing solution in Canada under 84444.ca.

ComScore study shows that 74.3% of American mobile phone users are using text messages.  That compares to 69.2% in Canada and trails the EU5 by a considerable margin at 84.4%.