Posts Tagged ‘mobile web’

At 84444.com, we continue to tell our customers of the importance of using embedded links in their text message marketing reply and broadcast messages.  An embedded link is nothing more than including a URL in the text message.  When an embedded link is used, the consumer with a smartphone can simply touch it to access the content; if he has a feature phone, he will need to go out on the mobile web to obtain the content contained within the URL.

If there was ever any doubt that a lead from a mobile web site was of higher quality than one to an internet web site, check out the statistics on click through rates from mobile sites versus internet sites.  Unfortunately, banner ads on traditional internet web sites are becoming increasingly invisible.

Entertainment seems to work best when the marketer promotes on a mobile web site.

performed worse.

Today, out of women from the ages 16-54 who use mobile devices, 93% say they are on the lookout for bargains and mobile coupons.  Retail companies are continually looking to please the consumers by giving them what they want.  Through survey,  68% of women have said that they are fascinated by the idea of receiving discounts via their mobile devices.  Approximately 53% of women say they are most interested in retail coupons, followed by approximately 16% interested in dining coupons.  These women in search for special offers come from the 94% of women who browse the mobile web at home daily.

Mobile Ads have also become frequent amongst women.  When asked if they have ever clicked on a mobile ad, out of 875 responses, approximately 57% responded yes, 28% responded no, and 15% were neutral.  Women are increasing their attention on the advertisements within the mobile web.

Among women, Facebook and Yahoo are the most popular, leading to research on the commonality of internet usage.  This internet usage then leads to the frequency of mobile web usage. Women are already engaged and interested in exploring all of the new mobile services on the mobile web provided today given their interest in the internet.  These mobile devices are extremely important in connecting retail brands with their customers in which women find themselves paying attention to.

The USA mobile internet population is increasing rapidly.

Embedded links will get visitors to your web site.

According to an October, 2009 study by eMarketer, 29.2% of mobile phone users log on to the mobile web at least once per month. This is up from 22.3% last year.

And, most of these mobile web users are heavy users.  21% of the American population gets on the mobile web more than 10 times per week. A year ago, only 15% got on the mobile web more than 10 times per week.

The average number of mobile internet sessions per month is 20.  That doubles the amount of sessions that Americans accessed just one year ago.

Embedded Links

One of the best ways to take advantage of the burgeoning growth of the mobile web in the USA is to add an embedded link to your broadcast or return message when using 84444.com.

84444.com users can simply add a URL in the text message.  When a consumer receives that message, he or she can simply hit the “go to” or similar button on their cell phone and reach your web site.  Or, consumers can scroll down to the URL and click on it on some phones like the Blackberry and access your mobile web site.

Using embedded links is a great way to get more consumers to your mobile web site.  It’s just another great feature of mobile marketing and 84444.com.