Posts Tagged ‘text message advertising’

Radio stations have a real opportunity if they choose to use it:  sell text message marketing services to its advertisers.

With more and more people beginning to use their mobile phones for services that extend far beyond just voice messages and conversations, mobile phones are becoming an effective tool of mobile marketing for saving money. One of the significant ways of saving money through your phone is through the use of mobile coupons.

A mobile coupon is an electronic ticket that can be exchanged for a financial discount or refund when buying a product. A mobile coupon is primarily issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotion, especially through mobile advertising.

Mobile Coupons Benefit Everyone

Advantage to the Consumer
A print coupon can get lost in so many different places.  On the other hand, since mobile coupons are stored in a device that you carry with you 24/7, it is nearly impossible that you would lose mobile coupons. Another advantage to consumers is the fact that everyone has text message functionality on their phone…compared to being on a computer where many do not have printers.

Mobile coupons also help you save time as you are able to search for discounts even when you’re waiting in lines or using public transport. Also, you can look for mobile coupons so that you can conveniently save money on every purchase. Mobile coupons can be tailored to suit your personalized and customized tastes.

Advantage to Mobile Advertising
There are a whole lot of benefits for the advertisers as well. They can promote mobile coupons anywhere!  Not just in print or online. As long as the call to action is clear, the coupon can be obtained by the audience.

Mobile coupons also promote interactive marketing. Mobile advertising gives the opportunity to ask consumers if they are interested in receiving future mobile offers or coupons. Also, as advertisers use text message for marketing or sending coupons, they save a lot of money on printing.

Advantage to the Environment
With coupons sent to mobile phones, there is no paper and no garbage to pollute the environment. Also, when you’re not printing out coupons, you’re saving trees. And when you’re using a small device instead of a big computer to search for online coupons then you are also saving energy. If you are not happy with the mobile coupons, you can simply delete them.

The Future of Mobile Coupons
There are quite a few things that we can expect to happen with the future of mobile coupons. We might see a rise in the number of businesses that are marketing to their customers with mobile coupon offers. Additionally, we might see the growth of numerous mobile marketing applications designed to increase the efficiency of delivering and redeeming mobile coupons.

Finally, we will most likely see a considerable growth in the interactive capability of mobile coupons as this area of web technology develops.

Mobile has long been a small blip in most advertising and marketing budgets, despite the huge number of mobile  users and the increasingly advanced devices and usage patterns.

 

Compared with online advertising spending, mobile looks tiny.  According to eMarketer, mobile ad spending will reach $416 million in 2009 compared with $24 billion that will be spent overall for online advertising.

Many marketers have been hesitant to embrace a medium that lacks proven use cases. However, an increasing number have begun to realize that the addictive effect of mobile on the other advertising and marketing efforts spreads easily.  eMarketer predicts that spending on mobile advertising will gain momentum through 2013, reaching $1.56 billion.

An exiting mobile marketing plan has been launched by outdoor clothes company, Timberland, to promote its latest products.

Consumers throughout the US, UK and Italy will be able to access information on its new footwear collection via a special iPhone application. (Mobile Marketer)

Within the app is a mobile commerce facility which allows consumers to buy certain items right away while featuring details on hiking trails, maps and even lets users play games and listen to music.

There is also a mobile website set up by Timberland which contains full product details and a store locator.

Of course, this mobile marketing strategy has been designed to meet the needs of hip young urban consumers with active outdoor lifestyles.

According to the Mobile Marketing association this type of promotional strategy is an “enormously effective” way of engaging with its consumers.

The Kelsy Group, a division of BIA, has found that local mobile ad revenue is expected to reach more than $3.1 billion by 2013, up from $160 million in 2008. The bulk of this is mobile search, at $2.3 billion. SMS had only $100 million in 2008!

Local ad revenue may hit a low of $135.8 billion in 2010 before climbing a bit in 2011. And, local advertising in newspapers, direct mail, TV, radio, yellow pages, outdoor, magazines and online is expected to slip to $144.4 billion by 2013, down from $155 billion last year, says BIA.

Radio and TV Internet revenue will climb to $1.9 billion in 2013, from $805 million last year.

Local mobile advertising will be the next hot trend, especially in terms of local mobile search according to The Kelsey Group study. Local mobile ad revenue will hit $3.1 billion in 2013, mobile search will reach $2.3 billion, and local searches, which were 27.8% of all searches in 2008 is projected to hit 35.1% in 2013.

The report states that currently, 54 million people use the mobile web, and should reach 95 million by 2013. Local search will make up more than half of mobile advertising at 56%, though local search will only be just over 35% of all searches.

Mobile Marketing, including mobile coupons and text message sweepstakes, is the newest medium for advertisers and promoters.  Mobile marketing site 84444.com is now available for promotion by affiliate marketers.

Several recent studies, including one by eMarketer, say that $670 million will be invested in mobile marketing this year by American companies.  Growth is anticipated to reach $3.3 billion by 2014.   read more

For the full article featured in the Sept. 1, 2009 article on PRWeb, please click here.

270 million US mobile subscribers (that’s 87% of the population) – CITA Wireless – 2008

1 trillion total text messages sent in 2008 in the US – CITA Wireless, 2008

60 million mobile page views served by the New York Times in April 2009 – Beet TV

127 million daily SMS users in the US.

In past 6 months, 55% of US mobile subscribers acquired a mobile device that was a smart phone or 3G device.

95 million mobile subscribers also have a subscription for mobile internet access as of July ’08

91 million mobile subscribers have a video-capable phone as of Q1 2008