The number of text coupons being sent on behalf of business services and products is increasing daily.
More and more, Americans are signing up to receive coupons through e-mails and text messages. According to research, about 8% of US households get coupons through email or text, with users tending to be young, affluent, educated and female.
Text message coupons are typically sent only to consumers who have signed up (opted-in) to receive them. This increases the relevancy of the offer and the potential for the consumer to act on that offer. Not only are these types of coupons convenient, they are environmentally friendly because no paper is used!