There are many aspects to mobile marketing, but the most important aspect continues to be text message marketing. A recent study from Mobile Marketer shows that text message marketing is the tool most likely to be used in a company’s mobile marketing efforts. Marketers were able to check more than one item in the list below.
Scannable bar codes, also known as QR Codes, were the second most popular use of mobile marketing by current users followed by apps. Mobile coupons remain an important part of mobile marketing efforts as well with 29.4% of marketers currently using them.