Mobile Coupons
Along with text message sweepstakes, mobile coupons represent the best way to build the opt-in database of a brand through mobile marketing.
In these difficult economic times, consumers are looking for savings in every aspect of their lives and mobile coupons are an innovative way for your advertisements to stand out from the din of advertising that Americans receive every day. Perhaps the best thing about mobile coupons is that they become a walking billboard in the pocket or purse of the consumer. Nobody, except for maybe George Castanza, walks around with coupons in their wallet! But, with a mobile coupon, your message is always with your consumer.
Another great benefit of mobile coupons is that they are viral in nature. Consumers tend to have the same purchasing patterns as their friends and family. Hence, when you provide a mobile coupon, it is easily forwarded to others. That’s bonus coverage that a newspaper coupon simply can’t provide. Viral marketing with mobile coupons provides additional revenue and increases the ROI of your mobile marketing campaign.
The other great advantage of mobile coupons is the establishment of the database. Once you have created an opt-in list of consumers, you can now send broadcast text messages to that opt-in database. This reminds the consumers about your product and introduces them to new product offerings or invites them to purchase products on slow days.
Mobile coupons are one of the strongest offerings that you can provide for your brand. Use them and you will get significant and measurable results.
When the consumer walks into your store and shows you his text message coupon, you will know how well mobile coupons work.
