Using SMS text messages to request a brochure simply makes so much more sense. It is immediate and enables you to capture your prospect’s information when they are most interested in your product. It makes your advertising interactive and makes your advertising direct response.

 

Here’s how it works. Use your existing advertising to gain instant results. Include a keyword and short code in the advertisements to request more information. When the consumer sends a keyword to the 84444 short code, the consumer immediately gets a text message back. That text message can link to your mobile WAP web site (available free for 84444 customers) or can request name and address information for further follow up by snail mail.