A text message broadcast is also known as an “SMS Blast” or “Bulk SMS.”

 

Broadcast text messages offer the best ROI in the direct marketing industry today. That’s because 94% of all text messages are opened and read.  

 

It is important to note that any recipients of a text message broadcast must be opt-in recipients. While that may seem cumbersome, it’s what makes mobile marketing so effective. Cell phone users rarely receive SPAM on their cell phones, as opposed to email, so that is precisely what makes it work.

 

Receiving a text message is still somewhat of a novelty to most Americans. By sending a text message broadcast, you will reach your best prospects and customers with messages that they have chosen to receive.