84444.com has set up a special segment of its web site to accommodate text message voting applications. So, obviously, you know that a text message vote is a very common application when it comes to mobile marketing.

 

What makes text message voting so popular is that it enables media to immediately gauge public opinion. An early evening television newscast, for instance, can get immediate response on a controversial issue that it displays on the broadcast. By going to the online tool provided by 84444.com, the television newscast can report results during the broadcast or it can allow voting throughout the night and show the results on the late news. By showing the results later, the newscast becomes an appointment viewing “must see” option for the audience.

 

Radio stations can also use text message voting to engage their audience. Create a “Battle of the Bands” contest or vote for your favorite artist. Some radio stations have sponsored contests where the high school that gets the most votes gets a private concert with an artist or wins a prize.

 

All text message voting applications culminate with the creation of a great opt-in database that the media can utilize for future promotions. Such promotions might include notifying the database about on-air talent appearing at the local mall or sending text messages that include advertiser-sponsored announcements.